These are valuable market specific brand sites...
They offer BRAND ATTENTION & CONVERSION into a client sale.
.. or as a lead generator to feed your main brand..
As an recognisable brand, CLICKTROUGH is high.
ask a brand manager....
DeFiHipoteca is instantly recognisable and self describing
Mortgages (Hipotecas) are a standard way to raise a loan to buy a home, be it a house or apartment.
The traditional method has been to apply to banks or mortgage intermediaries supplying your ID and proof of income and restrictions are usually to your own country or state.
DeFiMortgages depend on the proof of ownership of property exactly as in conventional mortgages but the loan element can from many sources including tokenization sources.
The legal documentation may remain the same relating to the property title possible perhaps using a blockchain bond with smart contracts but the intermediary costs are reduced cutting the cost of the mortgage.